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cgg's avatar

I met a woman whose first job out of college was in marketing for one of the big makeup companies. It was incredibly competitive but one of the Golden tickets to moving up in the ranks was to have your suggestion to name the product chosen because the name evoked an emotion and attachment for the customer, hence profitability. Candy Apple and Glacier Ice are wildly different from Syrah and Midnight even though both pairs are red and blue. It is an interesting exercise to look around the room at things and name the colors as if you are trying to sell makeup - which I just did to write this paragraph. (And if you aren't into makeup, you can do house paint. I will admit I love the name of our house color which is called Storm. In the sun, it is blue, but on a cloudy day, it is more the gray-blue of storm clouds. Like I have two different houses.)

The scene in The Devil Weats Prada where she gets mocked for thinking the color is 'blue' and she gets schooled on how fashion colors come into season about two years prior to it being released to the masses as the 'new' thing I think is very real - probably the case in any industry where color is a consideration. I noticed that for the last few years, home decor was very gray - so much in fact, I started to call it Covid Gray. And given everything that has happened, part of me wonders if that was on purpose. Brown is coming back "in". Maybe your soil analogy of growth isn't too far off...

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Kingslea's avatar

Human experience is really complicated, kind of like the colors black, white, and red in the saying "black and white and red all over." Life is full of opposites that work together, challenge each other, and help us learn.

Black and white often stand for opposites — like light and dark, right and wrong, or things that are certain and things that are uncertain. But life isn't always just one or the other. The truth is often somewhere in the middle, where we face tough choices, problems, and change the way we see things.

Red is a color with many meanings. It can stand for love, energy, and excitement, but it can also mean anger, danger, or trouble. Just like that, our emotions can be different — sometimes we're really passionate or upset, and other times we're gentle or sad. Our feelings guide what we do and how we connect with others and the world.

Human experience is complex because we mix all these things together: moments of clarity and confusion, love and loss, bravery and fear, happiness and sadness. Life isn't always simple. It's full of these opposites, and that's what makes us who we are.

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